\A territory, a family history
Donnachiara new Concept Winery is located in Montefalcione an ancient small village in Avellino province. Avellino province was a powerful area during the Etruscan era. This ancient land was a specific choice of the Petitto family for the production of the three DOCG wines of Irpinia: Fiano di Avellino,Taurasi and Greco di Tufo, in addition to the DOC wines: Aglianico, Falanghina, and Coda di Volpe.
The modern cellar was completed in 2005. The vineyards have been in the the family for 150 years. The current Manager Director is Ilaria Petitto and her mother Chiara. Chiara is the granddaughter of the Donna Chiara whom the winery was named. Donnachiara saw the estate trought two world wars, on her own as her husband Antonio Petitto, Colonel doctor in the Italian Red Cross was off to war.
Chiara Mazzarelli Petitto comes from a noble family originally from Maiori on the Amalfi Coast. She was married to a noble surgeon Antonio Petitto of Avellino. Petitto’s family was awarded the noble title of Marquis directly from the King of Italy at the end of 700. The land possessions of the family ranged between Montefusco, Montemiletto, Venticano and Torre le Nocelle.
These are all countries in the province of Avellino. The original family crest has been made into a stylized version, as a company logo. The logo includes all the symbolism connected to the noble family. At the top of the jeweled crown, indicating the importance of the family and the vast landholdings.
Then shield divided in half. On the left the oak tree with the three stars representing the castles owned by the family, located in Montefusco, Montemiletto and Castel del Lago.
The top right side of the shield has is an Eagle, symbol of the contribution of the family and its leaders who have distinguished themselves in battle. At the bottom right of the shield, is the “opus reticulatum” for a technique of construction of private luxury buildings at the time of the Roman Empire. This technique was set forth by the Empire to the provinces. This was a technique that has its epicenter between Lazio and Campania. For centuries it has come to mean the hegemonic culture. The factor of Romanism and the adherence to the models imposed by the central government