“Umberto Petitto, founder of the Petitto group of which the Donnachiara company is a part. A literature professor who has become one of the great Italian industrialists and who has had the ability to reinvent himself in the different moments of his life, who is enjoying his industrial activities, but also this company run by his daughter Ilaria ”.




One territory, one family tradition

The agriculture company Donnachiara produces Irpinia’s three DOCG wines, i.e. Fiano di Avellino, Taurasi and Greco di Tufo, as well as the traditional Aglianico and Falanghina wines. Such production follows a tradition that has been pursued by the Petitto family, who are the owners of the company, for years. Donnachiara is located in the province of Avellino, a stone’s throw away from Montefalcione, a town that was already powerful under the Etruscans and has a scythe (symbol of farm work) in the municipal coat of arms.

Born in 2005, this modern winery boasts vineyards with ancient properties and almost all female management, including the current CEO Ilaria Petitto, who decided to dedicate herself to grape development. Ilaria is supported by her mother Chiara, the niece of Donna Chiara Mazzarelli Petitto, for whom this company is dedicated.

Umberto Petitto
Chiara Petitto

A fitting tribute to the noblewoman who was able to develop her family business with great success, support and add value to viticulture, even during hard times with two world wars and with a husband, Antonio Petitto, who was working as colonel doctor for the Italian Red Cross.

Chiara Mazzarelli was born in 1883 from a noble family originally from Maiori on the Amalfi Coast. She got married to the noble surgeon Antonio Petitto of Avellino. The Petitto family was given the noble title of marquises directly by the King of Italy at the end of 1700. The family’s properties ranged between Montefusco, Montemiletto, Venticano and Torre le Nocelle, all villages in the province of Avellino.

Our philosophy

Ilaria Petitto’s smile illuminates the journey of a company that is demonstrating the infinite potential of Irpinia. Donnachiara is a family business that counts on the values that only a family can represent.

Five generations of experience in high-quality wine means a wealth of knowledge, care and dedication to work that goes beyond the economic return of any project. Being passionate about work and loving our products are core values shared by all the employees at Donnachiara.

Our Oenologist

Riccardo Cotarella

Riccardo Cotarella is one of the most well-known and respected oenologists in Italy. His advice is requested by many companies in Italy and abroad. Thanks to his long-standing experience, great professionalism, wide knowledge of the territory and ability to interpret it, he can create high-quality wines. He has a great impact on the decisions concerning our wines.

The decision to rely on an oenologist of such experience as Cotarella represents the maturity of the company, which is now ten years old and is ready to express its philosophy even more by focusing on excellence and demonstrate the desire to improve and grow, with a significant increase in quality and prestige.